Groupava
How can we improve group travel planning?
Problem: It can take people weeks to plan a vacation together.
Solution: Groupava is a group travel planning app that helps people find a time, place, and budget that works for everyone.
My Role
How I worked on this bootcamp project July to December 2019.
Empathize with research
I validated the problem through secondary research, screener surveys, interviews, affinity maps, and personas.
Define the problem
I created user stories and a site map, to figure out how the app would work through user flows.
Ideation, prototype, and testing
I used sketches, wireframes, and prototypes to test the solution with usability testing.
It's too time-consuming to plan group vacations.
From the survey and interviews, I found that it’s very stressful to find a time that works for everyone. Also, people want to keep their options open.
Tools, pain points, and good parts
Two types of users
One loves to plan, and the other doesn't.
How to create a new trip
Sketches to get initial feedback on the UX flow
I did some guerilla testing of creating a new trip, and a voting process.
1. Each step of creating a trip is on a separate screen
2. People can vote for the options or add new ones
3. Once voting closes, the app shows the options with the most votes
What is this app for?
From the guerilla testing, some things were unclear, so I revised these in the wireframes.
Specific to group travel
In the initial sketch, the home screen didn't mention a group trip, so I revised the headline.
What do I do here?
I added a description to explain what to do on the screen.
A dark theme for accessibility
This is also a current design trend, so I wanted to see if it came up in usability testing.
Clearing up confusion
There were a few issues that came up from usability testing that I addressed:
1. Changed the copy to explain why there is more than one location selected
2. Added a button to make it clear where to view votes
3. Keep the ability for the admin to edit the trip after they vote
Final design
I did more usability testing to confirm my changes worked and made a final prototype.
