Groupava

How can we improve group travel planning?

Problem: Right now, it can take people weeks to plan a vacation together.

Solution: Groupava is a group travel planning app that helps people find a time, place, and budget that works for everyone.

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My Role

How I worked on this bootcamp project July to December 2019.

Empathize with research

I validated the problem through secondary research, screener surveys, interviews, affinity maps, and personas.

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Define the problem

I created user stories and a site map, to figure out how the app would work through user flows.

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Ideation, prototype, and testing

I used sketches, wireframes, and prototypes to test the solution with usability testing.

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research, screener survey, and interviews

It's too time-consuming to plan group vacations.

From the survey and interviews, I found that it’s very stressful to find a time that works for everyone. Also, people want to keep their options open.

affinity maps

Tools, pain points, and good parts

I grouped similar findings to see what themes come up more often.

personas

Two types of users

One loves to plan, and the other doesn't.

Peggy the Planner

Takes several trips a year
Keep everyone in the loop
Knows prices upfront
So many sites now to plan travel
Needs to edit or delete info
People are indecisive or take a while to respond

Paul the Procrastinator

Take 1-2 trips a year
Keep options open
Doesn’t want to spend a lot of money
Doesn’t know how much money he spent
Has trouble agreeing on what to do

user flows

How to create a new trip

I focused on this part because most people need help with the initial planning of a trip. This includes deciding on a place to go, how much money to spend, and when people are free.

Sketches to get initial feedback on the UX flow

I did some guerilla testing of creating a new trip, and a voting process.
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1. Each step of creating a trip is on a separate screen
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2. People can vote for the options or add new ones
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3. Once voting closes, the app shows the options with the most votes

wireframes

What is this app for?

From the guerilla testing, some things were unclear, so I revised these in the wireframes.

Specific to group travel

In the initial sketch, the home screen didn't mention a group trip, so I revised the headline.

What do I do here?

I added a description to explain what to do on the screen.

prototype & style guide

A dark theme for accessibility

This is also a current design trend, so I wanted to see if it came up in usability testing.

Next: talk to users

usability testing

Clearing up confusion

There were a few issues that came up from usability testing that I addressed:
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1. Changed the copy to explain why there is more than one location selected‍

2. Added a button to make it clear where to view votes

3. Keep the ability for the admin to edit the trip after they vote